"Svend" (svend)
04/17/2019 at 18:43 • Filed to: None
3
11|
"Svend" (svend)
04/17/2019 at 18:43 • Filed to: None | 3
| 11 |
They are talking of the possible demise of the Ford Mondeo/Fusion.
((apparently the Fusion is being stopped in North America next year))
These things were everywhere when I was younger.
Some interesting ones.
1999 Ford Mondeo ST24, 168bhp, 2.5 V6.
2005 and 2007 Ford Mondeo ST220, 224bhp, 3.0 V6.
2007 Ford Mondeo ST, 153bhp, 2.2.
2012 Ford Mondeo SCTi Titanium X, 236bhp, 2.0.
2019 Ford Mondeo ST-Line X Edition, 178bhp, 2.0 diesel.
It would mean the end of the Ford saloon car.
Though very rarely are any of the Mondeos sold as the 4 door saloon bodystyle here in the U.K.
In fact out of 3,100 Mondeos on Autotrader, only 10 6 are the 4 door saloon bodystyle.
That would leave the only large car, the Ford Focus in hatchback and estate bodystyle.
facw
> Svend
04/17/2019 at 20:07 |
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The first gen was always a bit odd in the US. Ford sold them alongside the Escort and Taurus, so it had only a tiny little niche between small and mid- sized and the awkward looking car (called the Contour here) wasn’t really appealing. I don’t think they sold well at all. Given that the bubble Taurus also fell on its face, they might have done better to just make the Contour/Mondeo the new Taurus.
We didn’t get the 2nd-gen here at all. Instead we had the first-gen Fusion, though it’s not at all clear why Ford designed two fairly similar mid-sized sedans (The Fusion was only ever a sedan here) .
The 3rd- gen Mondeo sedan came here as the 2nd-gen Fusion (and with some reworking as the Lincoln MKZ) , and was generally quite well received, but the crossover boom definitely hurt it.
wafflesnfalafel
> Svend
04/17/2019 at 20:13 |
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So is Europe overrun with CUVs now too? I suppose the Focus is nearly as big as the Mondeo has been anyways, (and the new model sounds like a super nice rig.) The earlier little Mondeos that we got as the Contour were awfully tiny and not very nice over here but I really liked the looks of the one used in the Bond flick....
SiennaMan
> Svend
04/17/2019 at 20:20 |
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20 or so years from now I will be importing a Ford Modeo stationwagen (estate) from the UK to the US.
I know nobody would've bought it on this side of the pond, but that doesn't stop one from dreaming..
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Svend
> facw
04/17/2019 at 20:36 |
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Bar a couple of years here and there we’ve always had the Mondeo in 4 door saloon, 5 door hatchback and 5 door estate. While the hatchback and estate are more common for central and western Europe, there are some markets where the saloon car is seen as more superior in being a higher class.
The Mondeo has been the largest car in the European market since the demise of the Ford Scorpio in 1998.
We never got the Taurus or the rest of the large saloon cars you got.
All Ford will have here car wise is the Focus and smaller. The Mustang is a very niche sort of car, so I don’t class it with the rest.
Ford coupes tend not to sell all that well here, like the Probe, Puma, Cougar, etc...
The Probe tanked.
The Puma did okay really I suppose as it was based on the Fiesta and so was quite inexpensive.
The Cougar bombed in the U.K.
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Svend
> wafflesnfalafel
04/17/2019 at 20:53 |
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There are more and more CUVs and crossovers on our roads
With the VW Audi Group having about 20 CUVs and SUVs amongst the VW, Audi, SEAT and Skoda marques. .
With Ford getting into the crossover-ish market on even the smallest of the range.
and the CUV and SUV market.
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Svend
> SiennaMan
04/17/2019 at 21:00 |
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I’d of thought it would be more desirable to import a Ford Focus ST estate from the oldest from 2012 .
or wait longer for a 2017 Ford Focus ST estate.
SilentButNotReallyDeadly...killed by G/O Media
> Svend
04/17/2019 at 21:53 |
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The Mondeo in Oz (2nd gen onwards) has always struggled. It fell a hole between the Fiesta and the Falcon that it couldn’t climb out of purely in value terms. The Falcon was more metal for your money. No matter how good the Mondeo was.
Now that the mid size sedan/wagon market itself has fallen in a hole...it's doomed. Even Ford Oz have recognised that as they have begun to rebrand themselves as an SUV company using the Ecosport, Escape, Endura (Edge elsewhere) and Everest. Plus of course the Ranger. Oh and Mustang and the Transit range continue to do fine. But the rest? Nope.
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Svend
> SilentButNotReallyDeadly...killed by G/O Media
04/17/2019 at 22:35 |
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Ye’, according to TGT sales of the Mondeo went from 127,000 units a year to 12,000 in just a few years.
Went from 322,000 to 50,000 units Europe wide over 22 years.
Ford seem to be doing well in the majority of the segments.
The Mondeo has been an also ran for too long now. T hey let the Mondeo fall behind where the European brands are still doing well.
dogisbadob
> Svend
04/18/2019 at 17:39 |
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I like how the second gen Mondeo looks just like the first-gen US Fusion, yet they share no parts! (Our old Fusion was a bigger and fatter version
of
the Mazda 6)
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Svend
> dogisbadob
04/18/2019 at 18:35 |
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Really?
I don’t see it.
2006 Second Gen Mondeo (Mk3) and 2006 First Gen Fusion (USA)
duurtlang
> Svend
04/22/2019 at 04:27 |
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I guess it’s a combination of the crossover apocalypse and Ford’s strategy to sell the same car globally. By doing the latter you end up with a watered down vehicle that is less competitive in a specific market. As such, the current Mondeo isn't as good as the previous one was, so it makes sense it falls behind the competition.